HELLO SHADE® | A California Lifestyle Brand

Protect Your Skin in Style.

The sun causes up to 90% of visible skin aging - and your hands and arms are the first places to show it.

HELLO SHADE® UPF 50+ sleeves block 98% of harmful UVA/UVB rays, preventing sunspots, premature aging and skin damage before it begins - all without harsh chemicals or sticky residue.

Thoughtfully made in California: where fashion meets function and confidence follows.

Woman sitting by a pool holding a black sleeve

Protection doesn't stop at SPF.

We are more than just sun protection. From statement jewelry to everyday pieces with an edge - these are the pieces that finish the look.

Why I created HELLO SHADE:

Growing up in San Diego, the sun has always been a big part of my life - hiding from it, that is.

Let's be real: it doesn’t take a rocket scientist to know that the sun ages us. Preventative beauty is key. Every month, we spend so much money on skincare, sunscreens, hats, sunglasses etc - all to protect our faces.

But what about our hands + arms?

Sunscreen always meant sticky residue and harsh chemicals. The UPF clothing options? Not for me.

I wanted to create something different - something you can wear with all your favorite outfits and actually feel good in.

Stylish, functional sun protectionR. that women actually want to wear.

Welcome to HELLO SHADE.

 Now, you don’t have to hide from the sun - because we’ve created SHADE for your skin.

XOX,

Nicole R.

Hey babe, let's make it official...

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Keep it Shady.

...because the sun is hot, wrinkles are not.